Is it just me or does anyone else think that seemingly every week we’ve got a new set of Harry Potter character posters. Even if you don’t read the books or watch their movies, it’s hard to deny HP is such a marketing juggernaut, a global business phenomenon with seemingly ‘magical’ powers when it comes to marketing their brand. There’s even a book dedicated to analyze and dissect the ginormous success of J.K. Rowling and her creation from a business perspective, which I’m sure is used as a curriculum in various marketing classes. The fact that AOL Time Warner own Warner Bros afford them such a wide, all-encompassing marketing opportunities to reach consumers through all kinds of medium: TV, magazines, social media, you name it.
In any case, the creative folks working for Warner Bros must be having a field day churning these out, especially if they’ve got a gazillion marketing dollars to burn! These three sets of character posters are from Impawards.com site.
These are probably my favorites of the three. The angles are interesting and I always like posters where the people aren’t looking into the camera. But they do remind me of those Inception banners a bit, maybe because of those building shots in the background and the cool, bluish tones.
I call these ones the duos character posters, I don’t see these type of ‘pairing’ style very often, but I quite dig ’em. It offers a nice variety from the usual trio versions, but the first one of Harry and Hermione kind of make me think of a romantic thriller for some reason. I mean, if I had never heard of the series and had no idea what HP7 stands for, I might deduce that this story involves this couple and perhaps takes place on some kind of a train 🙂
Ooooh, gritty, brooding… not to mention creepy. So simple yet perhaps the most striking. I mean, if you see this on a bus or an underground transit somewhere, it’d be hard to ignore these. And this one of Voldemort might actually give you nightmares if you come across it in a dark alley! These are decidedly darker and edgier and a not so subtle way to tell the world that Harry, Ron and Hermione aren’t kids any more! I mean, look, Harry and Ron are sporting the scruff now. And Hermione’s got that sinister look going on, piercing through your soul (ok, not really but she tries).
It’s less than a month before the first part of the final film is released on Nov. 19 and thank goodness they abandon the 3D version. I’m not against 3D technology of course, but I am against horribly-made 3D movies (i.e. Clash of the Titans). Why ruin a potentially good movie with something that probably add little or nothing to the overall enjoyment of watching it. Considering the crazy anticipation for this, you’d think the studios would want the series to end on a high note.
Anyway, back to the posters, what do you think of these sets? Any particular favorite?