The swirly yellow font treatment set against stark black caught my attention in the Apple trailer page, but the official poster set in nifty illustration is even more artsy. I love how the monsters’ hands guide draw your eyes down to the terrified-looking girl and down to that script fonts of the title. Very creative, but man is it ever creepy!
Sally Hurst (Bailee Madison), a lonely, withdrawn child, has just arrived in Rhode Island to live with her father Alex (Guy Pearce) and his new girlfriend Kim (Katie Holmes) at the 19th-century mansion they are restoring. While exploring the sprawling estate, the young girl discovers a hidden basement, undisturbed since the strange disappearance of the mansion’s builder a century ago. When Sally unwittingly lets loose a race of ancient, dark-dwelling creatures who conspire to drag her down into the mysterious house’s bottomless depths, she must convince Alex and Kim that it’s not a fantasy—before the evil lurking in the dark consumes them all.
One of the principal writers of the movie is Guillermo del Toro, the Mexican director who made the violent and also creepy fantasy thriller Pan’s Labyrinth. That’s one movie I won’t be able to ever see again, even if I admire its creativity and style. I don’t think I’ll be able to see this one given my distaste for horror flicks. Besides, my nerves had been stretched to its snapping point just watching the trailer!
Watch it for yourself below… if you dare.