Random Thoughts: What’s the deal with this ‘teaser for a trailer’ trend??

Ok, I normally don’t post a rant very often here on this blog, but I just can’t help it after seeing this TOTAL RECALL ‘teaser trailer to a trailer’ that’s just released yesterday:


Never mind the Inception-sounding music or whether or not you agree that this movie should be remade. What I want to point out here is that this video is NOT the actual trailer. Instead, it’s a TEASER to a trailer that’s about to be released on Sunday! Say what?? 

Yep, you read it right. It’s a growing trend in movie marketing today and it’s darn right discombobulating. Apparently earlier this month, Ridley Scott did the exact same thing with Prometheus (the Slate writer astutely called it a Borgesian development in movie marketing yet) Fortunately I missed that one until the actual trailer was released. Notice that both of these teaser videos contain the line…‘Get ready’ or ‘Prepare to experience…’, as if seeing a series of selected shots from a given film is such a grandiose occasion that it needs to be advertised.

Just when and why the heck did this disturbing trend begin??

It’s apparently not enough that we’re constantly bombarded with a plethora of movie previews every single day, which sole purpose is to ‘tease’ us with the most noteworthy parts of the film in question, the studios now feel compelled to bait us with a teaser … to a trailer?? [face palm]

Now, don’t get me wrong. I actually enjoy watching trailers, and I wholeheartedly agree w/ Louise’s post about the joy of trailers that was featured on IMDb today: Trailers have a special magic all of their own, they draw us in, entice us, thrill us and hopefully persuade us to spend our hard earned cash going to see the finished film. That last part is key obviously, which sadly, is lost on a lot of trailer makers today who tend to tell us the whole darn story instead of enticing us to find out for ourselves when we watch the movie.

Heh, I was actually looking forward to seeing the Total Recall trailer as the footage I saw at Comic-con was cool, but between the leaked Taiwanese trailer a few weeks back and this one, I’m actually losing interest before the actual trailer is even released!

– end rant


Anyway, what do you guys think about this ‘teaser for a trailer’ trend? Anybody else bothered by this or is it just me?