I can't imagine a time when Nike wasn't such a sports brand juggernaut, but AIR's insightful exposition that double as an homage to the 80s reveals how Nike was an underdog shoe company back in 1984. Converse, which is now owned by Nike, had the largest market share, followed by Adidas with 29% and Nike …

Continue reading AIR (2023) review – Affleck + Damon hit the bullseye with a riveting Air Jordan origin story