Coco Before Chanel and the exquisite Chanel’s celebrity perfume ads

Happy Friday all! Tonight is time for our monthly girls movie night and the movie we’ll be watching is Coco Before Chanel (Coco avant Chanel) starring the lovely Audrey Tautou as the famed clothing designer. I’ve been wanting to see this movie for a while.

As a woman who loves fashion, I’m naturally intrigued by the woman behind one of the most famous label in haute couture… and how she got that nickname “Coco.” Directed by Anne Fontaine, the movie depicts the rise of Gabrielle Bonheur Chanel from a humble beginning to the heights of the fashion world.

The real Coco Chanel

The reviews aren’t exactly stellar, but I’m hopeful I’d still enjoy this movie for three reasons: The beautiful and charismatic Audrey Tautou (who bears a striking resemblance to the real Coco), the always watchable Alessandro Nivola as Englishman Arthur Capel whom Coco fell for, and the clothes of course! I could never afford anything from The House of Chanel, but it certainly is fun just to watch ’em. The label is famous for their luxurious quilted bags, lady-like LBD (little black dress) and that iconic double C logo that’s instantly recognizable all over the world.

Unsurprisingly, costume designer Catherine Leterrier was nominated for an Oscar for her work in this movie. Oh, there’s also the music by award-winning Alexandre Desplat (whose gorgeous score for The King’s Speech was up for an Oscar a few weeks ago).

Well, as an Advertising major, I always appreciate beautifully-photographed fashion adverts and Chanel is one of the fashion labels who often feature film actress, mostly French, on their perfume ads. From Catherine Deneuve in the 70s to the current perfume model Keira Knightley, they always look exquisite. Ravishing and sexy, but never vulgar. Mainly the perfume featured are Coco’s first ever perfume line Chanel No. 5 (apparently the number five is pretty significant in her life). I remember when I was in high school, one of my aunts bought me a mini 1.5 ml bottle of the pure Parfum in that classy cream box with black trim and I thought it was the coolest thing. Even Marilyn Monroe was a die-hard fan, as she’s been quoted as saying,

“What do I wear in bed? Why, Chanel No. 5, of course.”

So as a tribute to the movie and a bit of indulgence on the designer side of me, here are some of my favorite Chanel perfume ads:

(Click the image to see the larger version)

Keira Knightley
Keira Knightley Keira Knightley
Nicole Kidman Nicole Kidman
Audrey Tautou Audrey Tautou
Carole Bouquet Vanessa Paradis
Catherine Deneuve Catherine Deneuve
Carole Bouquet

Btw, the stunning French actress Carole Bouquet also happens to be one of my favorite Bond girls 🙂

What do you think of the movie and/or these ads? Do you have a particular favorite of a celebrity advert?